ZAIKO Inc. announced that it has formed a strategic partnership with Spotify, the world's most popular audio streaming service, which has over 678 million users.
Through this partnership, ticket information for events sold on ZAIKO will be displayed directly on Spotify. This will enhance the connection between artists and fans while providing organizers with a new channel to reach potential ticket buyers who are already interested in those artists.

Background and Purpose

ZAIKO has been providing innovative services through ticketing and digital event platforms based on its mission of "creating a world where artists can connect directly with fans."

On the other hand, Spotify continues to provide personalized listening experiences to music fans worldwide, and it has been gaining attention for its live event recommendation feature.

As a result of this partnership, event information handled by ZAIKO will be automatically displayed on Spotify's "Live Events" page and artist profiles, enabling users to seamlessly discover and purchase live event information for artists they normally listen to.

Mechanism of Collaboration: Not Just an App Feature, but a Driving Force for Growth

Spotify's live events feature goes beyond just a static list of events.
The significant feature is the real-time presentation of personalized concert recommendations based on listeners' interests and playback history.
Events sold on ZAIKO will be automatically displayed to users visiting artist pages or the events section within Spotify, and links to the ticket purchase page will also be directly provided.

Details: https://artists.spotify.com/ja/live-events

Additional Benefits for Organizers

This collaboration allows event organizers to deliver event information more quickly and effectively to listeners who regularly listen to the artist's music = their target audience.

ZAIKO will support the creation of a powerful and effective promotional channel by connecting the messages that organizers wish to convey with the music being played daily on Spotify.

■About Spotify
https://www.spotify.com/

Since its launch in 2008, Spotify has changed the way people enjoy music. On Spotify, you can discover, manage, and share over 100 million songs, more than 6 million podcasts, and over 350,000 audiobooks for free; however, by upgrading to the paid premium plan, you can enjoy music without ads, in higher quality, and in your preferred order, even without an internet connection. Spotify is the world's most popular audio streaming service, with 678 million users, including 268 million paid subscribers across more than 180 countries and regions.

Spotify Newsroom "For The Record": https://spotifynewsroom.jp/