ZAIKO Co., Ltd. (hereinafter referred to as ZAIKO) will serve as the ticket sales partner for the "Sneaker Con Nagoya x Def Jam Cafe" event organized by Sneaker Con, sharing the event's appeal and the latest updates.
In December 2025, we announced the start of ticket sales by ZAIKO, receiving a lot of feedback. This event has evolved significantly in both content and experiential value, updated to be an event on an unprecedented scale where music, fashion, sports, and street culture merge.

■ Event Overview

Event Name: Sneaker Con NAGOYA x Def Jam Cafe 2026
Date: February 14, 2026 (Saturday) 12:00 ~ 18:00
Venue: Port Messe Nagoya, Hall 3 (2 Kinjo-futo, Minato Ward, Nagoya City)
Ticket Purchase: https://sneakercon.zaiko.io/e/nagoya2026
Official Site: https://sneakercon.com/event/sneaker-con-x-def-jam-cafe-nagoya-japan-feb-14-2026/

■ Professional MMA Fighter Ren Hiramoto Appears

● Professional MMA Fighter Ren Hiramoto Appears at Sneaker Con Nagoya

At the venue, Ren Hiramoto will showcase his apparel brand “AMNJX” and sell the exclusive collaboration t-shirts for Sneaker Con × AMNJX at the official merchandise booth.
Those who purchase the collaboration t-shirt can participate in a photo session with Ren Hiramoto.

* First come, first served / Ends when capacity is reached
* Photo session scheduled to start at 15:00
* One photo per group

● Live Performance by DJ Martin & DJ Rina

A live performance by popular DJs Martin and Rina will take place, enveloping the venue in excitement and creating a unique groove that only Sneaker Con can offer.

■ Venue Exclusive Official Collaboration Goods

Limited official goods exclusive to the Nagoya venue will be sold, including a special collaboration capsule with Def Jam Cafe.
You can enjoy a special lineup of items that can only be found here, including collaboration items with Ren Hiramoto and the “Sneaker Con Daruma” made in Japan.

■ Sneaker Con × SWAY FACTORY by MFC STORE

We will unveil a limited collaboration lineup available only on the day of the event. Special designs with colors for sneakerheads and the love for sneakers by SWAY will be featured.
Craftsman SWAY will print each piece with care at the venue.

＜Product Overview＞

Product Name: Sneaker Con x SWAY FACTORY by MFC STORE TEE
Color: BLACK／WHITE
Print: BLACK／WHITE／RED／BLUE
Size: XS／S／M／L／XL／XXL
Price: 9,350 yen (including tax)
Sales Location: Special booth for SWAY FACTORY by MFC STORE

■ EQLZ × Sneaker Con Nagoya Special Program

The latest model from EQLZ, the “24/7 NXT Low Cut,” will be available for pre-sale. Currently, pre-sales are ongoing, and purchasers can choose on-site pickup.
* Limited quantities available

■ First Official 3x3 Tournament – King of the Court Japan

For the first time ever, an official 3x3 basketball match will be held inside the Sneaker Con venue.
A real official match will unfold in an area surrounded by sneakers, music, and street culture on the court set up in the center of the venue. This is not a demo or exhibition, but a real tournament.
Additionally, a free throw challenge is also planned to take place. Popular creator Chris (@muwe.c) will be the MC, and participants will have the chance to win luxurious prizes.

■ Keita Imamura’s Online Salon “#30project” Booth

Professional basketball player Keita Imamura's online salon “#30project” will set up a booth.
Rare personal sneakers from Imamura, who has also gained attention as an All-Star Game selection, will be displayed.
* He will not be present in person.

■ Nissan Skyline (R34/R33) Display

A special display of Japan's representative sports car, the “Nissan Skyline (R34/R33),” will be set up. You can also take commemorative photos and experience the fusion of cars and sneaker culture.

■ Selected Kitchen Cars from the Tokai Area Gather

A kitchen car area featuring popular local gourmet food from the Tokai region will be set up. Enjoy a variety of food menus while having fun at the event.

■ About Sneaker Con

Sneaker Con was born in New York in 2009. It is the world's largest sneaker and fashion event held in major cities in the USA such as Honolulu, Los Angeles, New York, and worldwide in Saudi Arabia, Singapore, London, South Korea, and more. It garners attention as a global event featuring top influencers, celebrities, and athletes. Exhibitors and attendees can sell, purchase, and exchange popular sneakers and fashion items, making Sneaker Con a popular venue for interactive experiences.

Official SNS

Instagram Japan: https://www.instagram.com/sneakercon_jp/
Instagram: https://www.instagram.com/sneakercon/
TikTok: https://www.tiktok.com/@sneakercon
LINE: https://lin.ee/6x6NWSS
Media Contact: Sneaker Con Japan Office: japan@sneakercon.com