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[Column] What kind of ecosystem does ZAIKO aim for creators?
Product updates


ZAIKO was born in 2019 as a startup company for electronic tickets, which were still unfamiliar in Japan at that time.
With the concept of a platform where creators and fans can connect directly (Direct to Fan = D2F model), we are diversely deploying creator-first products and services, including electronic tickets, live-streaming functions, video subscriptions, premium member services, and NFT marketplaces.
This article will introduce you to the mission behind ZAIKO's products and services.
What is the significance of ZAIKO?

ZAIKO exists to empower creators.
ZAIKO exists to empower creators.
This is ZAIKO's mission, and we define a creator as "a person who creates joy through art, music, video, sports, events, etc. Anyone has the potential to be a creator."
ZAIKO exists to provide products and services in line with the three principles mentioned above, supporting creators in all aspects from ticketing to support funds.
Now, let’s introduce the products and services that have emerged from ZAIKO's mission.
ZAIKO (Ticketing)

"ZAIKO" is a white-label electronic ticket platform where organizers and artists can have their own ticket sales page, with various settings tailored to the needs of organizers.
It supports six languages (Japanese, English, Spanish, Simplified Chinese, Traditional Chinese, and Korean), and payments can be made using not only overseas credit cards but also Paypal and Wechat pay. Tickets can be sold as completely original while maintaining your own branding.
Since the first distribution on March 13, 2020, about 6,000 artists have held over 15,000 events and conducted more than 12,000 live broadcasts. *As of November 2021
Moreover, by utilizing our self-developed video player "ZAIKO LIVE (live streaming function)", all processes from ticket issuance to sale to video distribution can be centrally managed. “ZAIKO LIVE” is specially designed for broadcasting on the “ZAIKO” platform, and we have built a streaming infrastructure capable of withstanding millions of viewers.
Event organizers can check the attributes and statistical data of ticket purchasers in real-time from the "ZAIKO" management screen. They can now verify purchasing data that has previously been difficult to discover.

Customer data & CRM tool on the management screen *Image
In addition, users enjoying live streaming with ZAIKO can have an interactive experience by reflecting real-time tips in the comments section and using original tip stamps (STICKITS).
Regarding “ZAIKO LIVE”, its multi-streaming function and other extensibility are also strengths. We will utilize unique features that can only be offered by live streaming to provide added value.
https://zaiko.io/press/70/zaiko-multi-streaming2021june
Additionally, by utilizing the +HD Audio feature, you can watch live events in the highest audio quality, enjoying live broadcasts at up to 384kbps high quality. Audio quality and video quality can be maintained at the highest level as before, and can be used not only for live streaming but also as video-on-demand services.
Please experience the difference between standard audio quality (192kbps) and HD audio's highest quality (384kbps) on the following site.
https://zaiko.io/premium/hdaudio
In recent events, combining real events with online events (video distribution) has been the key to success with hybrid formats, allowing many more people from around the world to participate compared to the venue capacity.
ZAIKO Premium (Subscription for Music Fans)

ZAIKO Premium is a premium membership program that allows you to enjoy unlimited live videos on ZAIKO TV (formerly Encore Theater) for a monthly fee of 600 yen, purchase missed archives, enjoy high-quality viewing, and earn valuable Z points, enabling you to enjoy live entertainment more freely and affordably. You can currently enjoy five benefits.
① Unlimited access to ZAIKO TV content (formerly: Encore Theater)
This is a video-on-demand (VOD) service accessible only to premium members. You can enjoy a variety of live entertainment videos, including music and stage performances, with new works added every month, from past live broadcasts and original content by ZAIKO.
You can check the currently streaming works here!
② Enjoy purchased live events longer at a better price (missed archive streaming)
Premium members can watch missed archive streams for longer than the usual 3 days, with 14 days available. You can also purchase tickets with a missed archive of 30 days at a better price to suit your viewing style. Please check the web page for events that are +Archive compatible.
Check missed streaming-compatible events here!
*Events with a +Archive badge are eligible.
https://zaiko.io/events/upcoming
③ Watch live events in the highest audio quality (up to 384kbps) (+HD Audio)
+HD Audio is an additional option to watch live events in the highest audio quality. Premium members can enjoy live broadcasts in high quality up to 384kbps without additional fees.
④ Earn and use points when purchasing tickets (Z points)
When premium members purchase tickets or Stickits on ZAIKO, they earn 1-2 points per 100 yen based on their rank. These points can be used as 1 point = 1 yen towards future purchases on ZAIKO.
⑤ Ticket purchase fee discount of up to 100% (point redemption)
When premium members purchase tickets, they receive Z points equivalent to 50% or 100% of the purchase fee, depending on their rank. By applying discounts using Z points, they can pay with a ticket purchase fee burden of up to 0 yen.
ZAIKO LABO (Subscription for Organizers)

“ZAIKO LABO” is a service that allows artists/event organizers to easily operate their own subscription-based digital platform.
By using “ZAIKO LABO”, they can have their own digital platform and deliver various content centered on video directly to fans.
The pricing for subscriptions and content to be distributed can be set freely by themselves, allowing for monetization of original video content that could not be monetized before, such as past live footage and behind-the-scenes, enabling direct fan marketing by artists/event organizers.
https://zaiko.io/press/53/zaiko-labo-2021-feb
ZAIKO ZERO (Fee-free Live Streaming)

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