"ZAIKO," a multilingual white-label electronic ticketing platform operated by ZAIKO Inc., has developed a new feature that allows audiences to choose between online and offline participation in events by providing a new option of electronic tickets for live streaming in response to the government's "request for event self-restraint" due to the impact of the COVID-19 pandemic.

■ Background of the Development of "Live Streaming Electronic Tickets" and New Services

As Japan's leading multilingual electronic ticketing platform, "ZAIKO" has started offering a new system that enables the sale of "live streaming electronic tickets."

In response to the Japanese government's announcement of the "request for event self-restraint" following the spread of COVID-19, there has been a clear statement that there would be no government compensation for the damages incurred by organizers due to event cancellations, and moreover, compensation from cancellation insurance is said to be excluded. In light of this, there has been an expectation for the development of systems that allow for paid live streaming, rather than free options, to alleviate the burden on organizers.

Amidst this situation, "ZAIKO" has been advancing the development of new features that allow users who choose to abstain from attending events to participate online by offering the option of "live streaming electronic tickets" alongside regular event tickets.

This allows event organizers to minimize the damages incurred from COVID-19 while providing users with choices for both online and offline event participation without having to cancel the event.
Additionally, similar to the regular ZAIKO ticketing system, buyer data can also be collected for live streaming tickets.

*Currently, we provide live streaming services on YouTube and Vimeo, but we are also considering collaborations with other video distribution services in the future.

■ Overview of ZAIKO Inc. and Services (In-house developed e-ticket sales platform)

ZAIKO Inc. is a highly capable IT venture company based in Singapore, operating the white-label electronic ticketing platform "ZAIKO" for event organizers and digital media companies.

There are no initial costs or running fees. With a browser-based system, real-time ticket issuance and management are possible, as well as communication tools with ticket purchasers. It supports multiple languages including Japanese, English, Chinese, and Korean, enabling the sale of tickets to people around the world through numerous partner media and owned media.
(Website: https://zaiko.io/business )


■ Features Specialized in Analysis of Customer Data Based on Purchases

ZAIKO can perform centralized management of electronic ticket inventory and real-time sales tracking, providing ticket sales settings comparable to major ticket agencies in a one-stop solution. It is particularly specialized in data analysis and customer management based on ticket purchases, and we will continue to focus on developing superior marketing tools in the future.

■ Media and Influencers Can Monetize Through Ticket Sales

In addition to allowing organizers to issue and sell original brand tickets themselves using the ZAIKO platform, they can also select partnering media and influencers that match the genre and concept of the event, and make ticket sale offers. Media and influencers can monetize through commission from ticket sales.


■ Using the Development of This New Service as a Stepping Stone for Further Expansion

Currently, there is an unprecedented international focus on the live event and tourism market in Japan and Asia. When aiming to develop this market, a multilingual electronic ticketing & data platform like ZAIKO, which excels in data analysis and customer management and allows event organizers to freely issue and sell tickets with multiple currency payment options, is indispensable. ZAIKO will continue to respond to the demands of users in this market development and strive to advance in various aspects using the development of this new service as a stepping stone.