To celebrate the 1-year anniversary of ZAIKO's paid live streaming, we will be launching the "ZAIKO Live Streaming 1st Anniversary Big Up! Project" starting March 15 (ZAIKO Day - 3/15), which will include the new "Zai-chan Illustration Contest" and the "STICKITS Fee Refund Campaign".
 

The "Zai-chan Illustration Contest" is a campaign to solicit illustrations of ZAIKO's original character. One Grand Prize winner will receive a 200,000 yen Amazon gift card, and 20 Excellent Prize winners will each receive a 3,000 yen Amazon gift card. The winning piece that shines as the Grand Prize will be used as ZAIKO's official character on ZAIKO's website, social media, and in campaigns.

Additionally, the current "STICKITS Fee Refund Campaign" will cover all streaming events conducted between April 1 (Thursday) and April 30 (Friday), and 100% of the revenue from the digital stamp tip service "STICKITS" purchased by users during this period will be refunded to event organizers and artists. In the live entertainment industry, which has rapidly digitalized in the past year, this campaign aims to eliminate the sales fee for tips, which is a new form of support from fans, and directly connect the feelings of fans supporting individuals still facing difficulties due to the impact of COVID-19, embodying ZAIKO's concept "D2F (Direct to Fan)".

ZAIKO will continue to lead the new normal in the live entertainment industry with artist and organizer-first services based mainly on digital platforms, even in the ongoing pandemic where the end is not in sight.

【Zai-chan Illustration Contest Overview】

◆ Campaign Overview:

This is a campaign to solicit illustrations of ZAIKO's official character. The piece that shines brightly as the Grand Prize winner will be actively used as ZAIKO's official character on ZAIKO's website, social media, and in campaigns.

◆ Campaign Period:
April 16, 2021 (Friday) to May 14, 2021 (Friday)

・Grand Prize (1 piece): 200,000 yen Amazon gift card
・Excellent Prize (20 pieces): 3,000 yen Amazon gift card

◆ Application Method:
① Post illustrations created on various social media like Twitter, Instagram, and Facebook with the hashtags "#Zai-chanIllustrationContest" and "#ZAIKO"
② Fill out the application form on the special page with the URL of the illustrated post, applicant's name, contact information, etc.

◆ Eligibility:
Those with an account on Twitter, Instagram, or Facebook who are following our company’s social media accounts.

*Illustrations submitted can be hand-drawn or created using digital tools, and there are no restrictions on the type of illustration.
*The announcement of the Grand Prize and Excellent Prize winners is scheduled for late May.
*Please be sure to read the application terms and conditions before entering.
 

◆ Zai-chan Illustration Contest Special Page URL:
https://zaiko.io/campaign/zaikochan
 

  【STICKITS Fee Refund Campaign Overview】
◆ Campaign Overview:
During the campaign period detailed below, all streaming events held will have a 0% sales fee for the STICKITS purchased by users, meaning all the payments made by users will be fully refunded to the artists and organizers. This campaign aims to create effective uses of STICKITS for artists and event organizers, fostering interactive communication with fans and generating new revenue opportunities.

◆ Campaign Period:
April 1, 2021 (Thursday) to April 30, 2021 (Friday)

note: https://zaiko.marketing/n/nacb106cca456

◆ About the Tip Function "STICKITS":

"STICKITS" are digital stamps that can be purchased during live streams or archived viewings as tips. Since they can be associated with unique designs for each live event, as well as campaigns offering gifts like exclusive audio tracks and bromides, they serve as a tool to further stimulate viewers' willingness to tip.

・Designs and pricing can be freely customized
・Segment purchasers of each type of STICKITS and enable communication with each purchaser from CRM tools
・Real-time ticker functionality displaying users' STICKITS purchases at the top of the screen
・A feature implemented in November 2020 where users can input their nickname to tip, which can rank the amount

【ZAIKO Live Streaming 1st Anniversary Big Up! Project Overview】

◆ Project Overview:
ZAIKO has, since the paid live streaming of cero on March 13, 2020, made a significant impact in the live entertainment industry as a pioneer of online live performances. Furthermore, adapting to the changing market and social needs influenced by the significant impacts of COVID-19, ZAIKO has been evolving as a live streaming electronic ticket platform with diversity and innovation.
This project celebrates ZAIKO's 1-year anniversary of live streaming and aims to implement various campaigns and special content over a period of about a month and a half, conveying gratitude while embodying the artist and event organizer-first philosophy as a D2F platform, aiming for a vision that fosters faster growth in the future.

◆ Project Period:
March 15, 2021 (Monday) to April 30, 2021 (Friday)