We are pleased to announce the launch of our new service "Borderless Research," which provides consulting using necessary data for overseas marketing to help artists and event organizers conduct overseas promotions more efficiently.

"Borderless Research" is a service that utilizes ZAIKO's unique overseas marketing data for consulting, enabling artists and event organizers to carry out promotional activities such as ticketing more effectively towards overseas fans. ZAIKO has previously initiated a service called "Borderless by ZAIKO" last November to support artists and event organizers in delivering localized information effectively and proactively, which has long been a marketing challenge for the overseas market. So far, "Borderless by ZAIKO" has been utilized in over 80 events featuring many artists, including GLAY, to conduct overseas promotions. Given this track record, the rise of "live streaming" as a mainstream digital event suggests that marketing activities directed at overseas fans, which could not be fully addressed through real events, will be increasingly highlighted. We will be expanding this new service to leverage ZAIKO’s strengths in supporting global digital events.

By utilizing "Borderless Research," you can obtain data that can analyze recognition and popularity in targeted regions (e.g., ranking counts of regional charts, the number of followers on SNS in various countries, search engine hits, etc.) in advance. Based on this data, our specialized staff will provide consulting on localized optimal promotional measures. This will enable artists and event organizers to understand popularity and consumer behavior from overseas fans, which has been hard to grasp until now, thereby allowing them to execute more effective marketing activities overseas.

ZAIKO will continue to spearhead the new normal in the live entertainment industry by diversifying services centered around digital platforms that focus on artists and organizers.

◆ What is "Borderless Research"?
You can obtain data that can analyze recognition and popularity in targeted regions (e.g., ranking counts of regional charts, the number of followers on SNS in various countries, search engine hits, etc.) in advance, and our specialized staff will provide consulting on localized optimal promotional measures based on this data.

◆ Target Regions: South Korea, Taiwan, Hong Kong (expansion planned as needed) 

◆ Available Data for Research (partial):
・Ranking counts of regional charts
・Number of followers on SNS in various countries
・Search engine hit counts
・Music app data (including KKBOX, Melon, QQ Music besides Spotify) 

【ZAIKO CBDO / Borderless by ZAIKO Director Josh Barry's Message】

"Borderless by ZAIKO connects overseas artists and fans through localized information in various languages via local media. By utilizing our service, it becomes possible to sell event tickets in local currency. Our goal is to create a world where various fan communities across the globe can connect with their favorite artists beyond borders by providing fan information on popularity and recognition in each region, and to offer consulting that enables artists and event organizers to build stronger fan bases in each country. Paid live streaming and digital events are certain to continue growing both domestically and internationally, and I believe that by utilizing the valuable data provided by Borderless Research, we can support all artists and organizers using ZAIKO in their overseas expansions."

【Message from Alan Omlin, Founder of Japan Concert Ticket (Hong Kong)】

"Japan Concert Tickets have realized a system that allows fans outside of Japan to easily and swiftly obtain tickets for Japanese events by partnering with ZAIKO. Previously, foreigners wishing to obtain tickets for events held in Japan had to go through complicated procedures, such as obtaining tickets through an agency. By partnering with ZAIKO, real-time ticket acquisition has become possible. To this day, we have continued to build a great relationship with ZAIKO. I believe that ZAIKO, which grows at a rapid speed and continues to innovate, continues to have a positive impact on everyone involved, including customers and media partners like us."

Japan Concert Ticket URL: https://www.japanconcerttickets.com/