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ZAIKO and AppBank Inc. Begin Collaboration to Maximize Event Value by Leveraging Corporate Networks
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ZAIKO Inc. (Headquarters: Minato-ku, Tokyo, Representative Director & CEO: Kazuo Shimada, hereinafter "ZAIKO"), which provides an electronic ticket sales platform for live entertainment, is pleased to announce that we have begun a business collaboration with AppBank Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director & President: Mitsuzo Shiraishi, hereinafter "AppBank"), a company that develops IP & commerce, media, and other businesses, aimed at supporting event organizers and creators.
Through this collaboration, we aim to maximize event value and create new revenue opportunities for domestic and international event organizers and creators utilizing ZAIKO by leveraging AppBank's corporate network and IP matching functions to offer corporate tie-up opportunities, as well as providing support such as co-hosting events and introducing sponsors.
u25a0 Background of the Collaboration
In the entertainment market, securing diverse revenue sources such as corporate tie-ups and sponsorships, in addition to ticket sales and streaming revenue, has become increasingly important. Furthermore, with events scaling up and becoming more sophisticated, the need for strengthening planning and operation systems as well as fundraising is also rising.
ZAIKO has supported the activities of many artists and event organizers through electronic ticket sales, live streaming, membership functions, and marketing support. On the other hand, AppBank has a wealth of experience in running matching businesses that connect companies with IP, and in event planning and operations.
Through this collaboration, by combining the strengths of both companies, we will assist in solving the monetization and operational challenges faced by creators and event organizers, thereby contributing to the construction of a more sustainable entertainment ecosystem.
u25a0 Details of the Collaboration
u2460 Supporting Creator Monetization through Corporate Tie-ups
We will offer corporate tie-up opportunities utilizing AppBank's IP matching service to creators and event organizers who use ZAIKO.
By creating collaborations and promotional projects with corporations, we will support them in securing new revenue opportunities in addition to ticket and merchandise sales.
u2461 Event Co-hosting and Support for Sponsor Introductions
To support the further growth of events, AppBank will participate in planning and operations as a co-host, and will also introduce corporate sponsors.
This will enable event organizers to reduce their financial and operational burdens while aiming to realize more attractive and larger-scale events.
u25a0 Future Outlook
Through this collaboration, ZAIKO and AppBank will promote the creation of concrete corporate tie-up projects and co-hosted events.
Moving forward, we will continue to utilize the networks and know-how of both companies to create valuable experiences for event organizers, creators, and fans alike, while contributing to the further development of the entertainment market.
u3010AppBank Inc. Profileu3011
Company Name: AppBank Inc.
Representative: Representative Director & President Mitsuzo Shiraishi
Location: 1-19-10 Shinjuku, Shinjuku-ku, Tokyo
Business Activities: IP & Commerce Business, Media Business, AI Solutions Business
URL: https://www.appbank.co.jp/
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