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A new tool to support artist fan marketing from multiple angles! "ZAIKO Borderless" has launched, enabling more effective promotional activities for overseas fans!

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~GLAY and Dempagumi.inc's latest live streaming ticket utilization has been decided!~

The electronic ticket sales platform "ZAIKO" provided by ZAIKO Corporation (headquartered in Minato, Tokyo, CEO: Malek Nasser) develops a platform that allows artists and fans to connect directly through electronic tickets (Direct to Fan = D2F model) as a first service concept for artists and event organizers. This time, to create more diverse revenue opportunities for artists and event organizers, we will launch the new feature of "ZAIKO" called "ZAIKO Borderless" ( https://zaiko.io/borderless ).

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"ZAIKO Borderless" is a tool that promotes overseas marketing activities so that artists and event organizers can effectively sell tickets to overseas fans. ZAIKO aims to support artists and event organizers who have long faced the challenge of marketing overseas, wanting to actively and effectively deliver localized information for the local market, and thus developed this feature. By using "ZAIKO Borderless," it becomes possible to localize event information in collaboration with local marketing partners targeting primarily Asian countries such as South Korea, Hong Kong, Taiwan, Singapore, and the Philippines, to deliver new live information to overseas fans that Japanese artists have struggled to reach in a timely manner, just like in Japan.

"ZAIKO" originally implemented multilingual support and multi-currency payment functions, and in April of this year, it partnered with the live business of the music streaming service "QQ Music," which has over 800 million users in China, and collaborates with companies that provide electronic payment services or online payment services such as "WeChat Pay" and "Alipay" in the Asian region.
By utilizing "ZAIKO Borderless," it is possible to take advantage of such unique strengths of "ZAIKO" even further.

For the launch, it has been decided to utilize it in the live streaming of "GLAY," and there are great expectations for the promotional effect to overseas fans who have not been able to see live performances in real-time until now. "ZAIKO Borderless" can deliver live streams to overseas fans who cannot meet during the COVID-19 pandemic, and the "GLAY" team shared the hope that as many people as possible can enjoy it.
Other well-known artists such as "Dempagumi.inc" and "Anna Tsuchiya" have also decided to participate.
ZAIKO will continue to support connecting more artists with overseas fans through this new feature.

[About ZAIKO Borderless]
■Overview
By collaborating with local marketing partners in South Korea, Hong Kong, Taiwan, Singapore, and the Philippines, it has become possible to localize event information for each country. By utilizing "ZAIKO Borderless," it is expected to solve the long-standing ticketing issues faced by artists and event organizers regarding overseas ticketing, allowing for promotional activities overseas to be conducted more effectively without the usual risks.

Overseas marketing partners include Taiwan's "The New Lens," Singapore/Philippines' "bandwagon," "Japan Concert Tickets," and "JaME-World" global media, as well as ticket companies in Hong Kong such as "ticketflap" and "Clockenflap." We are actively aiming for further global collaboration with marketing partners worldwide.

■URL
https://zaiko.io/borderless

■Scheduled events for ZAIKO Borderless
・GLAY DEMOCRACY 25TH “HOTEL GLAY GRAND FINALE” in SAITAMA SUPER ARENA
https://lsg-jp.zaiko.io/e/glaysaitama1220

・Dempagumi.inc "THE FAMILY TOUR 2020 ONLINE FINAL!!~Hey, listen? Surely, saving the universe...~"
https://dearstage.zaiko.io/_item/332184

・Anna Tsuchiya "ANNA TSUCHIYA WORLD ONLINE LIVE"
https://jcom-kansai-genki-tsutiya.zaiko.io/_item/329690

・Michael Kaneko "Michael Kaneko \"ESTERO\" Release Party at SPACE ODD + Online Streaming"
https://ori-gami.zaiko.io/_item/330701

・Shinsei Kamattechan "Net Generation.'20"
https://perfectmusic.zaiko.io/_item/332451