Red Bull has introduced the multilingual electronic ticket sales platform "ZAIKO" and has started exclusive sales of the official viewing tickets for the fighting game tournament "Red Bull Kumite" (レッドブル・クミテ) originating from France.

■ What is the "Red Bull Kumite," the "summit battle" tournament of the fighting game that the world is now excited about?

Recently, fighting games, rhythm games, and card games have become popular in Japan, especially in arcades. Against the backdrop of such game popularity, "e-sports" is gaining momentum here in Japan, similar to overseas, and this has led to significant attention being drawn to e-sports tournaments.

On December 22 (Sunday), the "Red Bull Kumite," a fighting game tournament originating from Paris and hosted by Red Bull, a global energy drink brand, will be held for the first time in Japan at Aichi Sky Expo in Tokoname City, Aichi Prefecture.

Launched in 2015, the "Red Bull Kumite" is an esteemed fighting game tournament positioned as the summit battle of the popular fighting game "Street Fighter V Arcade Edition," featuring unique performances that both participating players and the audience observing their matches can enjoy. The tournament has attracted significant attention in Japan as Japanese players have previously achieved excellent results, winning the championship at last year's 2018 event. This year's Japan tournament will feature 16 participants, comprised of world-class invited players and winners from qualifying rounds, and it is currently under heated scrutiny from video game fans.
 

■ You can only buy the "Red Bull Kumite" viewing tickets at ZAIKO!

For this event, Red Bull has chosen ZAIKO as the official ticketing platform for exclusive sales of the "Red Bull Kumite" viewing tickets under its original brand.

In the past, Red Bull has utilized ZAIKO for official ticket sales for various events, including the "Red Bull Music Festival Tokyo 2019," which showcased many international artists at an urban music festival honoring the history, tradition, and culture associated with the brand, and the "Red Bull Dance Your Style Japan 2019," a one-on-one street dance battle tournament that transcends gender and genre.

These events are known for generating excitement in the media globally with various approaches and are renowned for selling out nearly all performances in advance.

Furthermore, regarding Red Bull's exclusive sales of "Red Bull Kumite" viewing tickets through ZAIKO, it is believed that the digital marketing and branding demands required by a globally expanding international company like Red Bull, including custom design of a multilingual e-ticket sales page that anticipates mass data tracking and analysis via APIs, have contributed to this collaboration.

Currently, "Red Bull Kumite Japan" viewing tickets are on sale through the link below.

Ticket purchase link: https://redbullgaming.zaiko.io/e/RedBullKumite2019
 

■ Overview of ZAIKO (self-developed e-ticket sales platform)
There are no initial or running costs. It offers real-time issuance and management in a browser, as well as a communication tool with ticket buyers. With support for multiple languages including Japanese, English, Chinese, and Korean, it enables ticket sales to people worldwide through numerous partnerships and owned media.

■ About ZAIKO Corporation
ZAIKO Corporation is a highly capable IT venture company headquartered in Singapore, operating the white-label electronic ticket sales platform "ZAIKO" aimed at event organizers and digital media companies.