■Two New Features

As many events have been canceled or postponed due to the COVID-19 pandemic, "ZAIKO" quickly began offering paid live streaming services to support artists and event operators. On May 15, 2020, "ZAIKO," which has been leading the paid live streaming market, will release two new features.

① Two Options for Ticket Sales Fees

In the conventional system, the costs associated with payment, sales systems, and operations related to ticket sales (ticket sales fees) were uniformly set in advance. However, with the newly introduced functionality, event organizers can set the ticket sales fee to 0%.

This allows for a choice between burdening purchasers with what was previously included in the ticket price as a sales fee, enabling event organizers to control the distribution of revenue.

This is a new approach that is becoming common in live streaming after the pandemic, which supports those providing content, in line with the tipping culture.

② Subscription Service

With ZAIKO's subscription (flat-rate) service, clients managing labels or fan clubs can create their own desired subscription services.

They can freely set the payment intervals and rates for the subscription, facilitating unlimited access to video content such as live streams, sales of member-only tickets, and subscription to web media. By combining tickets and services, we help create a diverse array of subscription services.

■What Has Emerged from ZAIKO's Paid Live Streaming

Due to the spread of COVID-19, many events have been canceled or postponed, and event operators have lost the opportunities to generate revenue through live performances and events.

Amidst this, the paid live streaming function launched by ZAIKO on March 6 has facilitated nearly 150 live streaming events held over two months, selling to users not only within Japan but also in more than 30 countries worldwide. Already, more than 100 million yen in revenue has been generated solely for the organizers, aiding event operators.

Furthermore, through the paid live streaming function, significant support has been provided to event operators facing this challenging situation, along with the new communication that has emerged between artists and fans, leading to transformative changes not only in the entertainment industry but also in sports, art, and various other cultures.


■ZAIKO's Electronic Ticket-Based Live Streaming Function

① Organizers can self-set and tightly control the details of their events and tickets

② Instead of going through a ticket agency, they can build fully original ticket designs and freely customizable event sites, allowing for ticket sales while maintaining branding

③ The platform supports multiple languages and currencies, making it the only company enabling overseas users to easily purchase tickets and view live streams

④ It provides purchaser data, allowing for the analysis of user preferences and trends, as well as communication such as sending music release information, advertisements, and sponsored content

⑤ Tips can be given before, during, and after the event viewing, fostering deeper understanding and interactive relationships through comment functionalities

⑥ Additionally, many convenient features such as lottery functions, group discounts, authentication keys, API integration, and ticket sales with merchandise are included


■Future Potential of Live Events

Currently, with the widespread cancellation of events due to the ongoing COVID-19 pandemic, the electronic ticket-based live streaming function developed by "ZAIKO" is attracting attention for making it possible to generate revenue through paid live streams.

Even in a post-pandemic world, live events that intertwine the real and digital will enable audiences who have difficulty participating in events from distant or overseas locations, while also clarifying issues with crowd capacity, allowing many users to continue enjoying live events in the same 'closed environment' as before. The demand for live streaming is expected to rapidly increase with the advancement of commercial use of "5G," revealing many possibilities such as diversifying revenue channels for live events both online and offline.

Services are being broadcasted daily as attention has drawn from various industries, not only in the music industry but also in comedy, sports, travel, and art.