The electronic ticket sales platform "ZAIKO" (https://zaiko.io/) provided by ZAIKO Corporation (Headquarters: Minato-ku, Tokyo, CEO: Malek Nasser) is conceived around a platform that enables artists and fans to connect directly through electronic tickets (Direct to Fan = D2F model). We are diversifying services with an artist and event organizer-first approach.

We are pleased to announce that ZAIKO will participate in a booth at the 8th Live Entertainment EXPO, one of the largest exhibitions in the Japanese live entertainment industry, held from February 24 (Wednesday) to 26 (Friday) at Makuhari Messe. Additionally, on the final day, February 26 at 12:00, ZAIKO COO Lauren Rose Kocher will present a seminar titled "Revenue Diversification from Digitalization of Live Shows - The Potential of D2F".

The live entertainment industry has been significantly impacted by the COVID-19 pandemic since last year, and the struggle continues. However, new services and business models continue to emerge even in such circumstances. The "Live Entertainment EXPO" will gather companies that are leading the industry by providing new services. In a seminar within the EXPO that discusses cutting-edge trends in the industry, ZAIKO's COO, Lauren Rose Kocher, will speak as a representative of companies offering next-generation live entertainment business. Lauren will be the only speaker from America and the only female speaker at this EXPO. During the seminar, she will discuss ZAIKO's core idea of the "Direct to Fan = D2F" business model, along with the current industry challenges, with moderator music journalist Nori Shiba.

ZAIKO will continue to lead the new normal in the live entertainment industry with a focus on a digital platform, promoting artist and organizer-first services even during this ongoing pandemic crisis.

■Overview of the 8th Live Entertainment EXPO

Exhibition Name: 8th Live Entertainment EXPO
Date: February 24 (Wednesday) - 26 (Friday), 2021
Venue: Makuhari Messe
Official Website: https://www.live-event.jp/
Organizer: Reed Exhibitions Japan Co., Ltd.

■Overview of Special Lecture at Live Entertainment EXPO
Lecture Theme: "Revenue Diversification from Digitalization of Live Shows - The Potential of D2F"
Lecture Content: ZAIKO's COO Lauren Kocher, a pioneer of paid live streaming platforms, will unravel the future of entertainment with insights on the success rules of hybrid events that become the new standard in the live entertainment industry in the age of COVID, and the potential of Direct to Fan (D2F) brought by shifts in people's values and behaviors.

Date and Time: February 26 (Friday) 12:00 - 12:30
Moderator: Nori Shiba
Speakers: ZAIKO COO Lauren Rose Kocher (Lauren Rose Kocher)