The multilingual white-label electronic ticket sales platform "ZAIKO" has launched a new tool called 'ZAIKO Streaming' that enables organizers to self-broadcast live events and sell tickets, starting with the paid live streaming function!

■ 'ZAIKO Streaming' Function

On March 13, with the electronic ticket-based live streaming event "Contemporary http Cruise" hosted by cero, the electronic ticket platform "ZAIKO" started offering the new function 'ZAIKO Streaming', having already held nearly 100 paid live streaming events.

In the previous service, it was necessary to register an account on ZAIKO and individually set up events and tickets to hold live streaming events on ZAIKO. However, with the 'ZAIKO Streaming' function, event organizers can fill in the necessary information on a special page form and apply, allowing approved events to self-start live streaming at the scheduled time.

This allows event organizers to hold live streaming events more freely, without incurring the usual initial costs, making it easier to host live streaming events. The STICKITS (tipping) function, which is also available for existing live streams, can be utilized as well.

■ Background of the Development of ZAIKO's Electronic Ticket-Based Live Streaming Function

In response to the spread of the new coronavirus and the Japanese government's announcement of the "request for event restraint", the cancellation of events was not met with clear compensation from the government for the damages incurred by organizers, and further, coverage from event cancellation insurance was made exempt. Therefore, there has been a demand for the development of a system that enables paid live streaming to alleviate the burden on organizers, rather than offering it for free.

In this context, "ZAIKO" has developed new features and launched the electronic ticket-based paid live streaming function. This enables event organizers to earn revenue from online content distribution, and also to create support from the audience and new communication through the STICKITS (tipping) and comment functions.

Not only in the music industry but also in comedy, sports, travel, and art, services are being daily streamed, drawing attention from various industries.


■ Future Possibilities of Live Events and ZAIKO's Functions

Currently, as the spread of the coronavirus continues leading to event cancellations worldwide, the electronic ticket-based live streaming function developed by "ZAIKO" has attracted attention for enabling revenue generation from paid live streaming. Yet, it is anticipated that even after the end of the coronavirus pandemic, the demand for live streaming will rapidly increase due to the spread of 5G, holding many possibilities such as the dual income streams of online and offline in live events.

The services provided by ZAIKO excel in data analysis and customer management for purchasers, allowing event organizers to issue and sell tickets freely, as well as enabling multi-currency payments on a multilingual electronic ticket and data platform. ZAIKO aims to remain an indispensable presence in the future world, continually advancing the development of new services every day.