ZAIKO Inc. (Head office: Minato-ku, Tokyo; hereinafter "ZAIKO"), which provides an electronic ticket sales and streaming platform for live entertainment, and EVENTIFY Inc. (Head office: Shinjuku-ku, Tokyo; hereinafter "EVENTIFY"), which provides event and ticket solutions, have entered into a strategic partnership agreement aimed at maximizing the value of live events.

■ Background and Purpose of the Partnership

In the increasingly diverse live entertainment market, seamless ticket sales and the development of cross-border streaming infrastructure are essential to maximize the value of content that artists and organizers provide to fans around the world.
Through this partnership, ZAIKO will provide its advanced streaming platform and technologies for live events acquired by EVENTIFY. By combining the strengths of both companies, we will co-create higher-quality experiences in both "ticket sales" and "live streaming," not only for audiences in Japan but also for fans overseas.

■ Main Components of the Strategic Partnership

Based on this agreement, the two companies will cooperate in the following areas.

1. Global Expansion of Streaming Ticket Sales
   For live events developed by EVENTIFY, the "white-label" system provided by ZAIKO will be introduced. This will enable smooth sales of streaming tickets to users both in Japan and overseas while maintaining each brand’s unique world and identity.

2. Strengthening Ticket Sales for Overseas Users
   By utilizing ZAIKO’s technology, which is strong in international payment processing and multilingual support, we will support both inbound and outbound ticket sales for EVENTIFY’s event projects.

3. Mutual Complementation and Sales Collaboration in Project Acquisition
   The two companies will share their networks and technologies (promotion, sales, and engineering). By establishing a complementary support structure, we will improve the success rate of large-scale projects and events with complex needs, and enhance competitiveness in the market.

■ Future Outlook

Through this partnership, both companies will accelerate the enhancement of event experiences through technology and create opportunities for deeper connections between fans and artists.

Comment from CEO Shimada of ZAIKO Inc.: As the global live entertainment market continues to grow, the importance of platforms that connect creators and fans is increasing more than ever. Through this strategic partnership with EVENTIFY, we will maximize the strengths of both companies and deliver live events to fans around the world through a seamless, end-to-end integration of in-person and streaming experiences.

Comment from President Ishiguro of EVENTIFY Inc.: EVENTIFY has provided optimal ticket solutions to many organizers to date. Through this partnership with ZAIKO, our event operation expertise will be combined with ZAIKO’s powerful global streaming infrastructure. As a result, we now have a robust framework in place to strongly support organizers’ global strategies. We look forward to bringing Japan’s outstanding entertainment to fans around the world, regardless of location.

[About ZAIKO Inc.]

Location: East Aoyama Building 5F, 8-5-41 Akasaka, Minato-ku, Tokyo
Representative Director & CEO: Kazuhiro Shimada
Business: Provision of an electronic ticket sales platform, live streaming services, and D2C data marketing tools

[About EVENTIFY Inc.]

Location: Towa Edogawabashi Building 5F, 347 Yamabuki-cho, Shinjuku-ku, Tokyo
Representative Director & President: Rei Ishiguro
Business: Provision of event and ticket sales solutions, and event operation support