ZAIKO PTE Ltd. today announced a strategic integration partnership with Spotify, the world’s most popular audio streaming subscription service with over 640 million users.This collaboration means that ticket information for events sold via ZAIKO can now be displayed directly on Spotify, strengthening the connection between artists and fans while providing organizers with a powerful new channel to instantly reach potential ticket buyers—namely, listeners already engaged with the artists.
ZAIKO has consistently pursued its mission of "creating a world where artists can connect directly with fans" through its ticketing and digital event platform. Meanwhile, Spotify continues to provide personalized listening experiences to music fans around the world and is increasingly recognized for its live event recommendation capabilities.
Through this partnership, events handled by ZAIKO are now automatically displayed in Spotify’s Live Events feed and other surfaces, including artist profiles, enabling users to seamlessly discover shows by the artists they are currently listening to.
How the Integration Works: More than just an app feature—this is a driver of growth
Spotify's live event features go beyond static listings. They dynamically present personalized concert recommendations based on each listener’s history and interests. This means live information is surfaced in real-time to users actively engaging with an artist's music. When a listener visits an artist's page or Spotify’s event sections, any shows sold via ZAIKO are automatically displayed, with a direct link to purchase tickets.
Details：https://artists.spotify.com/live-events
Through this collaboration, event organizers will be able to deliver event information more quickly and efficiently to their target audience: listeners who regularly stream the artist's music.
ZAIKO is committed to supporting the creation of a powerful and effective promotional channel by connecting the “message organizers wish to deliver” with the “music being listened to daily” on Spotify.
■About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 6.5 million podcast titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 640 million users, including 252 million subscribers in more than 180 markets.