When attracting attendees to an event, creating that "one last push to encourage a purchase" is crucial.

This is where ZAIKO's Coupon Feature comes in.

Not limited to simple discounts, it can be leveraged for various marketing strategies, such as boosting initial launch sales, driving repeat attendee campaigns, or offering VIP-exclusive promotions.

What You Can Do with the Coupon Feature

ZAIKO offers flexible coupon settings tailored to each event.

For example, you can configure the following settings:

• Fixed-amount discounts (e.g., 500 JPY OFF)

• Percentage discounts (e.g., 10% OFF)

• Usage period settings

• Maximum limit on the number of coupon redemptions

• Specifying targeted ticket types

• Coupon code generation and management

With the ability to set detailed conditions based on your goals, it supports a wide variety of campaigns.

Use Cases

① "Early Bird" to Build Momentum during Launch

By issuing coupons that can only be used for the first few days of sales, you can expect results such as:

• Boosting initial sales velocity

• Generating buzz on social media

These are highly effective benefits.

② Social Media Follower-Only Campaigns

Sharing a coupon code on X (formerly Twitter) or Instagram will help you:

• Provide exclusive benefits to social media followers

• Encourage users to follow your accounts

• Boost post engagement and sharing

It also makes it easier to run campaigns like "Exclusive rewards for readers of this post."

③ Loyalty Perks for Repeat Attendees

By distributing exclusive coupons to past event attendees, you can:

• Promote repeat attendance

• Strengthen connections with fans

• Increase LTV (Customer Lifetime Value)

This is a direct and powerful strategy.

An event is not a one-and-done sale. Building a system that encourages continuous participation is essential.

④ Applying Discounts to Specific Tickets Only

You can target specific groups, such as:

• Sponsors or stakeholders only

• VIP seats only

• Student tickets only

• Specifically designated ticket tiers

These precise configurations are all possible.

You can flexibly design campaigns tailored exactly to the tickets you want to promote.

⑤ Collaborative Campaigns

By issuing different coupon codes for each sponsor, media outlet, or influencer,

you can easily track "where the purchases are originating from."

This is extremely helpful for measuring the effectiveness of your collaborative partnerships.

Key Tips for a Successful Coupon Strategy

Simply offering a huge discount is not the only way to drive results.

For example, strategies like:

• Setting a short expiration date

• Limiting the quantity available

• Offering exclusive non-public coupons

• Combining them with social media campaigns

Creating a "reason to buy now" is key.

Limiting time or quantity encourages immediate action and builds strong momentum from the start of sales.

Quick and Easy Setup with ZAIKO

You can easily create and manage coupons from your Event Console.

In the Console, you can simultaneously configure settings like:

• Coupon Code

• Discount Type/Value

• Valid Period

• Maximum Limit

• Usage Multiplicity

• Targeted Ticket Types

And much more.

For detailed setup instructions, please visit our Help Center.

▶ ZAIKO Help Center: "Coupon & Discount Management"

Summary

In event promotion, it is more important to design a "compelling reason to buy" than to simply lower prices.

By utilizing ZAIKO's coupon feature, you can run a variety of marketing initiatives, such as:

• Boosting initial sales velocity at launch

• Driving social media campaigns

• Fostering repeat attendees

• Co-promoting campaigns with partners

• Promoting specific ticket tiers

Leverage coupons in line with your event's objectives to drive more effective ticket sales. The coupon feature supports a wide range of sales strategies by allowing flexible adjustments to discount formats, usage conditions, target tickets, and promotional periods.